ITB Berlin 2025: A Deep Dive into the Future of Travel

Get Ready to Explore the Future of Travel at ITB Berlin!

The world's largest travel trade show, ITB Berlin, is back! Join Infor Hospitality next week at the Berlin Exhibition Grounds as we explore the latest innovations and connect with industry leaders. Interested in attending? We have a limited number of complimentary passes available - just let us know!

With a record number of international exhibitors and 97% of the display area booked, ITB Berlin 2025 reflects the tourism industry's resilience and its appetite for innovation.

Emerging Technology: Separating Hype from Reality

From predictive analytics to the transformative power of generative AI, the travel industry's tech revolution is in full swing. This year's keynote sessions will delve into how automation and data-driven decision-making are reshaping guest experiences, streamlining operations, and redefining revenue strategies.

ITB Berlin provides the perfect platform to discover which technologies are true game-changers. Explore a global showcase of cutting-edge AI, smart hotel automation, dynamic pricing tools, blockchain technology, VR/AR, and much more – separating the "must-haves" from the passing trends.

Sustainability: Balancing Profit and Planet

Today's eco-conscious traveler demands sustainable options. ITB Berlin 2025 will address evolving ESG regulations, eco-tourism best practices, and the crucial balance between environmental responsibility and profitability.

Navigating Economic Shifts: Adapting and Thriving

Despite global economic headwinds, the hotel industry remains resilient. Engage with industry leaders at ITB Berlin and gain valuable insights into adapting to changing traveler preferences and driving continued success.

Reimagining Business Models and Distribution

Digital transformation continues to reshape the hospitality landscape. Experts will share their perspectives on the future of direct bookings, OTA strategies, dynamic pricing, subscription-based travel, and the evolving role of metasearch and super apps.

Diversity and Inclusion: Cultivating Inclusive Experiences

DEI remains a critical focus. ITB Berlin will explore how travel brands can adapt their offerings to meet emerging DEI trends, combat biases, and foster growth opportunities.

New and Innovative Event Formats

ITB Berlin 2025 introduces exciting new formats, including ITM Change Laboratories for collaborative problem-solving, Trade Visitor Tours for curated exploration of key exhibitors, and the ITD Travel & Tourism Report for data-driven decision-making.

Keynotes and Must-Attend Sessions: Unmissable Insights

Don't miss the Opening Keynote, "Looking Ahead in Travel & Hospitality – Key Trends to Watch," or the deep dives into AI and Automation, Sustainable Tourism, the Global Travel & Economic Forecast, and the Hospitality Technology Showcase.

Planning Your ITB Berlin 2025 Experience

If you're involved in the hotel industry, travel technology, destination marketing, or investment opportunities, ITB Berlin 2025 is a must-attend event. Connect with Infor Hospitality – schedule a meeting on our Infor ITB page.

About Infor

Infor is a global leader in industry-specific business cloud software, providing mission-critical enterprise applications and services that deliver sustainable operational advantages. Over 60,000 organizations in more than 175 countries rely on Infor's 17,000 employees to achieve their business goals. Visit www.infor.com.

Aaron Stein
Sr. Director, Global Campaigns
Infor