What is a CVO (chief visionary officer)?

The CVO (chief visionary officer) is a newer C-suite title where the holder is expected to have a broad and comprehensive knowledge of all matters related to the business of the organization, as well as the vision required to steer its course into the future.
Ulysses Bruen Jr. · 4 days ago · 2 minutes read


Chief Visionary Officers: The Orchestrators of Organizational Vision

The Chief Visionary Officer (CVO): A Role of Panoramic Perspective

In today's dynamic business landscape, the CVO stands as a beacon of strategic thinking. This visionary leader possesses an encompassing knowledge of the organization's operations, its competitive environment, and the ever-evolving trends that shape its future.

"A CVO is a visionary navigator who translates abstract aspirations into actionable strategies."
- Dr. Emily Carter, Professor of Strategy

The CVO's Lineage: Roberts and Stefferud

Tim Roberts: Visionary Role Above the CEO

Tim Roberts, founder of Broadband Investment Group, coined the title "CVO" in the 1990s. As he envisioned it, the CVO would play a decisive role above the CEO, guiding the company with a bold and future-oriented strategic compass.

Einar Stefferud: Championing Digital Innovation

Einar Stefferud, co-founder of First Virtual Holdings, made significant strides in shaping the CVO role. During his tenure in the mid-90s, he emphasized the importance of strategic vision in navigating the uncharted waters of digital commerce.

Attributes Essential for a Visionary CVO

The most successful CVOs possess a rare combination of visionary foresight and strategic acumen. They demonstrate exceptional:

  • Forward-thinking adaptability
  • Innovative problem-solving
  • Cross-functional collaboration
  • Strong communication skills
  • A commitment to foster cultural innovation

The CVO Value Proposition

Organizations that invest in a CVO reap significant rewards, including:

  • Enhanced resilience in evolving markets
  • Agile navigation of major structural changes
  • Driving breakthrough innovations
  • Maintaining competitive advantage in dynamic landscapes

CVO vs. CEO: A Tale of Vision and Execution

While the CEO focuses on executing ambitious plans, the CVO serves as both a thought leader and strategic compass. This complimentary relationship aligns visionary goals with operational excellence, ensuring organizations remain agile and responsive to the ever-changing tides of the business world.

Industries that Thrive with CVOs

Certain industries find exceptional value in the role of the CVO, such as:

  • Technology: Identifying disruptive advancements and shaping product roadmaps
  • Media: Adapting to evolving consumer preferences and emerging content channels
  • Sustainability: Integrating ESG concerns into long-term strategic planning

The Evolving Role of the CVO

As technology transforms the world, the CVO role is expected to evolve. Advanced data analytics and AI will power informed decision-making, and strategic vision will encompass an expanded focus on corporate social responsibility and environmental sustainability.