Data Broker Market Set for Explosive Growth: Projected to Reach $616 Billion by 2030

Targeted Marketing Fuels Data Brokerage Boom

The data broker market is poised for significant expansion, with a projected Compound Annual Growth Rate (CAGR) of 7.29% between 2025 and 2030. This impressive growth trajectory will see the market value surge from $433.94 billion in 2025 to a staggering $616.54 billion by 2030.

Fueling this boom is the escalating demand for targeted marketing. Businesses across all sectors are increasingly leveraging vast quantities of data to create personalized advertising campaigns that resonate with individual consumer behaviors and preferences. Data brokers play a pivotal role in this ecosystem, providing companies with the crucial consumer insights they need to fine-tune their marketing strategies and maximize profitability.

Technology and Regulation Drive North American Dominance

Advancements in technology, particularly in the rapidly evolving spheres of the Internet of Things (IoT) and mobile penetration, coupled with a robust regulatory framework, have propelled the growth of the data broker market, especially in North America.

This region's embrace of innovation and rapid adoption of cutting-edge technologies has cemented its leadership position within the global data economy. The presence of numerous multinational corporations and the sheer volume of data generated further contribute to North America's prominence in this burgeoning market.

Unveiling Key Market Trends and Opportunities

This comprehensive market forecast provides an in-depth analysis of customer segments, socio-economic factors, and the competitive landscape. It highlights pivotal market trends, drivers, and emerging opportunities that are shaping the data broker industry.

The report also offers actionable insights designed to empower business leaders to make strategic decisions and unlock new revenue streams in this dynamic and rapidly evolving environment. By understanding the scope and trajectory of the data broker industry, businesses can leverage data to inform successful strategies in today's digital age.

Market Segmentation and Key Players

The global data broker market is segmented by data types, including consumer and business data, and by end-user sectors such as BFSI, retail, automotive, construction, and more. The geographical outlook covers North America, South America, Europe, the Middle East and Africa, and Asia-Pacific.

Key players shaping the competitive landscape include industry giants like Acxiom LLC, ID Analytics, LLC, CORELOGIC, TransUnion LLC, Epsilon Data Management, LLC, Oracle, TowerData Inc., Intelius, Inc., Equifax, Inc., Nielsen, IBM, LexisNexis, Experian, PeekYou, and Lifelock.